I am Jack Price, copywriter, owner of PriceWrite Communications, and author of The Benefit Arc.
How I Write Copy
Writing looks easy, but it feels a bit like a mining operation. I dig to find one thing: your inspiring message. When I find your nugget of inspiration, I polish it until it inspires others too.
Why Your Organization Needs an Inspiring Message
Customers come to you for one of two reasons. Either they see your product or service as a commodity, and they want it cheap; or your message resonates with them, and they feel inspired to want what you provide.
Commodity buyers will abandon you for a penny. Inspired customers stick with you.
Clients come to me because their message doesn’t resonate with their customers, their employees, or even themselves. They feel invisible. They are buried in a hole.
I crawl down in the hole with them and I bring my map: The Benefit Arc. But I don’t dig downward; the Benefit Arc leads upward.
Clarity is my copywriting shovel. If I can write your story clearly, it can speak the truth about your business.
No clarity, no truth.
My Copywriting Services
The goal is to help your ideal prospects find you and become interested in knowing more about you. The strategy is to provide valuable information that will establish establish trust and credibility.
The goal is to turn contacts into prospects, and prospects into customers. The strategy is to provide steppingstones that lead into your sales cycle.
Click Here to contact me and discover the Benefit Arc of your organization.