Blogging for your Business
The Cure for Online Invisibility
Your most valuable business asset is the relationships you create with your customers. Communication is critical for building and sustaining those relationships. Blogging is a convenient way to keep the lines of communication open.
My mission is to help you communicate what inspires you about your message, so that you will attract those you can best serve. If you are building your business, learn how blogging can help.
For pricing plans, click HERE.
5 reasons to start a blog
1. Your content isn’t getting any younger
Search engines are programmed to prefer more recent content. That’s because people realize that the world is changing fast and want up-to-date information.
To see for yourself, search on any popular subject. The listings that are served up on the Search Engine Results Page (SERP) will most likely be more recent postings. A blog is an easy way to publish fresh content as often as you please.
2. Without frequent communication, you become less relevant to customers
Prospects and customers don’t really forget about you, but you becomes less relevant over time. Life moves on, and unless you have systematic plan for keeping in touch, the relationships you worked so hard to establish will fade.
It’s the same feeling you get when an old friend shows up on Facebook. You were great friends in high school, but your lives are different now, and it’s like starting over. Blogging helps you remain a relevant part of the lives of those whom you serve.
3. People have questions about your business
You need to tell people how and why to do business with you. People like businesses that come up with good ideas and an interesting way to deliver them.
The web has spoiled us. If information is the least bit confusing, we keep looking. Blogging enables you to communicate your message in bite-size chunks over a period of time, to keep prospects engaged until they are ready to buy.
4. Your ideas are ol’ skool
Language changes rapidly, and even your good ideas can sound “ol’ skool”. People talk about things in slightly different ways, based on the circumstances of life.
For example, when the economy tanked a couple of years ago, the financial services industry immediately adjusted their language to include minimizing the downside. Any investment company that was still talking about a go-go stock market sounded (and really was) out of touch. A blog enables you to address issues as they arise.
5. Blog are easy to start and tough to maintain
That’s good news, because it keeps your competitors away. They will sputter out unless they have done the planning and preparation needed to keep a blog going.
The value of blogging, just like the value of relationships, is in the long run.
How to get started
I designed some special offers to get you up and running. If you prefer to learn through heartache, go ahead and give the do-it-yourself route a try. But if you would like to find out how to get started the right way, for a modest investment of time and money, please click HERE.