On my morning walk, I see teenagers waiting for the school bus. They huddle in clumps, ignoring each other, their faces inclined toward their hands, plugged into the world through their smart phones.
I spend my days on the web too. But they are so intent and fascinated. I often wonder what I’m missing.
If you remember as many presidents as I do, you may feel the same way about Internet marketing. The business world is different now and it continues to change at an incredible rate.
I have learned a lot about online marketing over the past decade. The people I learn from are mostly in their 20’s and 30’s. The web is as natural to them as breathing. They “get it”.
I apply what I learn and teach it to my clients too. I wrote this course because I was hearing the same questions from them, over and over again.
My clients are mostly entrepreneurs who serve business-to-business (B2B) clients. They have had success in business, and they want more. Many of them remember the same presidents I do.
This is an opportunity for both of us: for me to cover some basics with you and for you to learn what I have learned about Content Marketing.
Here’s the good news. You’re already involved in Content Marketing. Every scrap of information you generate, right down to your business cards, is content. And when you put it out there for others to view, you’re marketing.
Here’s the bad news. Unless you have assembled your content with a clear purpose, you most likely have assembled an ineffective hodgepodge.
If you’re not even sure what Content Marketing is, you’re in the right place.
Here’s what is included in this free course:
• Every few days you will receive via email a brief lesson, packed with actionable information about the key elements of content marketing.
• Each email will include a downloadable worksheet prompting you to make notes about how to apply the information in your business.
• You will receive a total of 6 free lessons delivered to your inbox.
• At the end of the course, you will have created a Content Marketing Blueprint for your business.
• There’s no sales pitch, just helpful free content.
• If you decide that the information is not for you, every email has a one-click unsubscribe link.
Written by a copywriter, not a professor
I’ve tried to make the lessons fun, but I squeezed out all of the fluff. They are written not for marketing professionals but for business owners like you.
You’ll learn how to:
• Accomplish 3 critical goals for the long term survival of your business
• Divide your content into buckets, corresponding to 3 levels of marketing
• Provide valuable content without giving everything away for free
• Keep generating fresh content without running out of ideas
• Package your content for maximum impact
• Use your knowledge to generate profits
E-commerce may be the wrong business model for you
Online marketing is more than getting people to whip out a credit card and buy cheap jewelry. The web has become a way of life for us.
Dump your preconceived notions about e-commerce; or at least put them on hold as you take this course.
Marketing with a towel around your waist
You’re not required to entertain people as you market on the web, although it sure works well for the men’s fragrance business.
Serious, thoughtful people use the same techniques, but in a way that is right for their business model. This course is does not impose a model on your business, rather it inspires you to develop your own creative way to help your clients get excited about what you have to offer.
Free is getting harder to sell
One well-know technique of content marketing is to provide free content in some form. It sounds like it should be easy, but it’s not. People don’t want to waste their time on mediocrity.
One of the things this course will do is help you think deeply about ideas you might want to share for free and ideas you can withhold for your paying clients.
The true value of your knowledge
You possess valuable knowledge, acquired through education, experience, and hard work.
To profit from your knowledge, it needs to do doubly-duty or even triple-duty. That’s what this course is all about.
What knowledge can do for your business
The course is packed with useful and actionable information. If you study it with an open mind and an understanding heart, it will change the way you think about your business.
If you implement the ideas, it will change your business.
Time to get serious about content marketing
Content marketing is not going away. Its importance will increase as time goes by.
One thing you’ll learn in the course is how to iterate and escalate the value of content. I’m already working on the next iteration of this course, and it won’t be free. I take my own advice.
So get serious, turn off your smart phone now, and enter your best email address below.
Don’t worry, I won’t SPAM you. I won’t even add you to any of my other lists. You may hear from me from time to time with other things I think might interest you.
Enter your email address above and click the button. I’ll see you inside.