Copy drives the funnel.” —Ryan Levesque, founder of the Ask Method
The following is a bare-bones outline of the roadmap we’ll design together for your high-performing Ask funnel.
Deep Dive Surveys
I design a DDS that will yield meaningful insights into what your chosen market wants to buy from you and how they want to be sold. From the results, I extract nuggets of the natural language of your market to echo throughout the copy of your Ask funnel.
Together we create a quiz that offers prospects a fascinating promise of self discovery, captures data we can use for remarketing, and steers prospects through branches of the Ask funnel most likely to lead to sales.
I help your advertising professional create congruent ads that pull ideal prospects into your Ask funnel and convert cold traffic into leads who are primed to buy.
Webinars are great for lead generation, selling, or both. I write scripts in your “voice” to put ideal prospects into a frame of mind that makes the buying decision inevitable.
Sales Landing Pages
I use a comprehensive process to gather ideas and information for a structured sales presentation. Then I weave content and persuasion elements into an enjoyable sales presentation that results in sales.
Sales Acceleration Email Sequences
Your sales page or webinar will capture hot buyers. But if your Ask funnel stops there, you’re leaving money on the table. I create additional paths for hesitant prospects who need facts, social proof and inspiration.
Buyer Loyalty Email Sequences
I create a series of post-sale communications to lock the sale, reduce requests for refunds, and drive repeat sales, add-ons, cross-sales and upgrades.