A lot of times, people don’t know what they want until you show it to them.” — Steve Jobs, co-founder of Apple Inc.”
Deep Dive Survey
This short survey inspired hundreds of guitar enthusiasts to reveal what they want to buy and how they want to buy it.
Download: Deep Dive Survey
Based on phone interviews, I designed a quiz to make it easy for stressed-out prospects to reveal touchy problems they needed help with.
Download: Segmentation Quiz
Webinar Sales Script
For this client, I wove content and persuasion into a presentation to sustain interest and communicate a compelling sales message from opening hook to call to action.
Download: Webinar Script
Sales Landing Pages
For hot leads, a direct sales approach works best. But for cold traffic, an indirect message can meet prospects where they are and warm them up fast.
Download: Sales Landing Page
Sales Acceleration Email Sequence
For this complex high-ticket sale I didn’t count on instant sales but designed a 12-part series to educate, answer objections, and close sales.
Download selected sample: Sales Acceleration Case Study
Download selected sample: Sales Acceleration Features And Benefits
Download selected sample: Awkward Question Email
Download selected sample: Pivot Survey
Buyer Loyalty Email Sequence (12-Parts)
To keep buyers excited during a lengthy sales window and offer add-on services I designed a 12-part series.
Download selected sample: Welcome Email
Download selected sample: Consumption Email
Download selected sample: Webinar Invite
Download selected sample: Up-Sell FAQ
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