On many sales pages, information about the product or service is dumped onto the sales page, leaving the reader to figure out how it applies to them.
This is not a formula for persuasion.
I approach the sales message with the prospect in mind.
- How much does the prospect know about the you and your product service?
- What desire does the prospect have in mind as they approach your sales message?
- What obstacle is keeping them from reaching that desire — and how ais that obstacle causing them pain?
- How is the obstacle affecting their life? Their internal state and emotions? Does the prospect have to live with the problem?
- What will persuade the prospect that you offer not just products and services but a unique system unavailable elsewhere?
- How can we position you and your organization as the best option available, including the DIY option or the option of doing nothing?
- What descriptive copy would position your offer as a destination and not a vehicle?
- What elements can we include to clearly ask for the sale and add urgency to the prospect’s decision?
And most important — how can we combine all of these elements into a story format that is memorable, valuable, and an enjoyable experience? That’s my job…
However, I can’t work in a vacuum.
I’ll need your insights into the market and the competing products and services. And I’ll need your help ensuring that every word of the sales page is true and provable.
Here’s my process:
- Research your market, competitors, and products and services.
- Weave the facts and persuasive elements into a compelling narrative.
- Adjust the style and “voice” so it sounds like your organization.
Yes, a sales page is a lot of work. But without this level of care, you risk wasting time, resources, and advertising dollars on a failed promotion.
But done right, your prospects can follow a powerful path-to-purchase and begin enjoying your offer and its benefits.
Ready to ramp up your sales with high-converting landing pages? Let’s talk…