The beauty of video (and voice recordings) is that the audience can get a sense of you as a person — a friend talking to a friend.
The danger is that speakers often delve into more topics than the reader can keep track of.
Worse, speakers often skip from one topic to another, confusing the audience.
Not that you need a word-for-word script…
But even in a brief video, you need to know where you’re going and how you’re going to get there.
For spoken messages, and I help you:
- Home-in on the purpose that drives your message
- Choose message elements that persuade, educate, and entertain
- Put together a conversational narrative to match your style
As Donald Miller of StoryBrand says, “When you confuse, you lose.”
But if you take the time to organize a clear message, your audience will perceive you as a friendly helpful, helpful guide.
And your audience will respond with actions that benefit them… and you.