In creating web pages, the #1 danger is that you may confuse the reader.
For example, some content may be fascinating to you — but more than the reader needs to know.
Such content is hard to absorb and may give the reader the feeling that, “This is not for me.”
I help you figure out:
- Exactly what the reader needs to know
- How the information conforms to your StoryBrand framework
- A narrative that is simple and easy to remember
- Naturally, you’ll provide input and review to ensure accuracy.
When your content answers only the question prospects are likely to ask, readers will think you’re a mind reader whose message was written for them.
Your prospects will be less inclined to wander away to a competitor and more inclined to follow your clear, helpful path-to-purchase.
Want to create a website message your customers will love? Let’s talk…
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