Artificial intelligence (AI) has emerged as a game-changer, offering innovative solutions that empower marketers to streamline their campaigns, engage audiences effectively, and optimize results.
This resource article introduces you to 13 cutting-edge AI tools that are transforming the marketing industry in 2023.
From AI-driven copywriting platforms to advanced customer data platforms, these tools are designed to enhance your marketing strategy and drive measurable growth.
Whether you’re a seasoned marketer, a small business owner, or just dipping your toes into the world of AI, these solutions can help you stay ahead of the curve, boost your ROI, and make the most of your marketing efforts.
Dive into this comprehensive guide and discover how AI-powered marketing tools can revolutionize your approach to digital marketing and set you on the path to success.
1. Jasper
Jasper AI produces high-quality, human-like text for various content types, including blog posts, social media ads, emails, and landing pages. Utilizing GPT-3 technology, Jasper AI offers flexible content creation, a handy Chrome extension, and access to advanced models like GPT-4.
The platform is particularly beneficial for e-commerce, as it creates engaging landing pages, persuasive product descriptions, and compelling ad copy. In addition, professional advertisers appreciate Jasper AI’s ability to generate unique ad angles while saving time and resources.
Recently, Jasper raised $125 million in Series A funding at a $1.5 billion valuation, with support from Insight Partners and other prominent investors. The company aims to use this funding to accelerate its mission of bringing generative AI to creators and teams worldwide, improving their efficiency and productivity.
2. Peachly AI
Peachly AI is a hybrid solution that blends artificial intelligence with human expertise to create, target, and optimize Facebook, Instagram, and Google ads, enhancing return on investment (ROI). With creative ad development, a groundbreaking hybrid AI advertising solution, and affordable pricing starting at $49, Peachly AI serves businesses of all sizes and budgets.
For optimal performance, Peachly AI streamlines the creation, targeting, and optimization of Facebook ad campaigns. As a result, launching a campaign is effortless: grant access to your ad account, set your budget, and let Peachly AI do the rest. The platform handles everything from campaign setup to optimization, freeing you to focus on other crucial business aspects.
In just a few clicks, Peachly AI supports users in launching and managing successful campaigns while ensuring error-free results through their team of experts.
3. Anyword AI
Anyword AI is a copywriting platform that refines text to engage specific audiences effectively, strengthening brand messaging for improved consumer connections. Using AI and natural language processing, Anyword crafts results-driven marketing language to help marketers achieve their desired outcomes and conversion objectives.
Notable features of Anyword AI include generating and optimizing copy with robust predictive analytics and offering insights on effective messaging before implementation. This ensures optimal messaging for users.
The platform is especially valuable for startups, helping them establish a solid market presence through accurate brand messaging. Moreover, marketers can use Anyword AI to create short-form content such as blog outlines, blog post ideas, and emails.
Anyword recently secured $21 million in new funding, raising the total to over $30 million. This Israeli AI-based language optimization platform transforms how marketers tailor customer messages across various channels. The Series B funding round, completed on November 18, 2021, aims to support Anyword’s ongoing growth and innovation in marketing.
4. Copy.ai
Copy.ai is a writing assistant designed to help entrepreneurs create content like product descriptions, social media posts, and blog articles. Using advanced GPT-3 technology, Copy.ai generates human-like text based on user prompts. Sign up for free on their website to explore this cutting-edge tool.
Distinct features of Copy.ai include its “automated creativity tools” customized for various industries like blog writers, social media managers, and email marketers. The platform mainly produces short-form copy, but it’s now expanding to longer-form content, such as blog outlines. Additional features include a Chrome extension for seamless integration with Google Docs and Gmail, multi-language support, and an active Facebook group for advice, support, and AI content creation discussions.
As of October 14, 2021, Copy.ai has raised $13.9 million in funding, with its latest Series A round securing $13.92 million on July 26, 2021. Additionally, the company reached $10 million ARR in October 2022, representing a 346% growth from the previous year and a consistent 20% MoM growth rate since July.
5. Canva
Canva is an intuitive graphic design platform that allows users to create visual content such as social media graphics, presentations, and posters. With a drag-and-drop interface, Canva provides access to over a million photos, graphics, and fonts. The platform is free, with a Canva Pro subscription offering additional features.
Recently, Canva introduced a range of brand management products and AI-powered design tools to streamline content creation for entire workplaces. Utilizing various AI models and their systems, Canva offers unique features like Magic tools, an AI photo editor, and Canva Docs to enhance collaboration and communication.
Canva’s user-friendly interface and a vast selection of fonts, colors, frames, and filters make designing professional visuals quick and enjoyable. In addition, the platform’s extensive array of pre-designed templates saves users time and effort. Canva’s competitors include Adobe, Corel Corporation, VistaCreate, Pixlr, Visme, Easil, Design Wizard, Inkscape, Gimp, and Gravit Designer.
Since founding in 2012, Canva has raised $572.6 million over 14 funding rounds. On September 14, 2021, their most recent round secured $200 million, valuing the company at $39.8 billion.
6. GrowthBar
GrowthBar is an AI-powered SEO tool specifically designed for marketers and bloggers. This comprehensive tool simplifies the process of researching, writing, and optimizing SEO content using intelligent algorithms and AI. As the top-rated AI writing tool on G2, GrowthBar offers exceptional value at an affordable price, making it an ideal choice for small businesses and bloggers.
GrowthBar has well-rounded capabilities as an AI content creation and SEO tool. The user-friendly Chrome extension enables easy content optimization within WordPress, saving time and effort. Compared to Surfer, GrowthBar provides similar content optimization features but with the added benefit of AI content generation.
GrowthBar is a comprehensive solution for planning, writing, and optimizing long-form content and other SEO-related tasks, offering excellent value at a reasonable price point.
7. Phrasee
Phrasee uses natural language generation and deep learning to craft compelling marketing copy. Their advanced platform enables real-time testing and optimization, identifying the most effective messages for audiences across various channels, such as email, SMS, push notifications, web/app, and social campaigns.
By generating and optimizing content like subject lines, push notifications, and CTAs, Phrasee’s AI-powered platform helps marketing teams increase clicks, conversions, customer retention, and loyalty. This data-driven approach ensures the generated content is tailored to engage and convert each customer’s target audience. With Phrasee’s enterprise-grade platform, marketing teams can create creative, high-performing messages at scale.
Phrasee has raised $5.3 million in funding across three rounds, with the most recent round occurring on March 16, 2022. The company is supported by four investors, including Capital D and Galvanise Capital.
8. Smartwriter
Smartwriter.ai is an email and social media marketing tool that leverages OpenAI’s GPT-3 model. Using deep learning networks, Smartwriter.ai learns from millions of human writing styles to generate unique, high-quality content comparable to human-written text. This tool allows you to create thousands of personalized emails and LinkedIn messages in just minutes, resulting in 8x more replies and converting readers into customers.
As a groundbreaking solution, Smartwriter.ai provides content strategies and advice tailored to each aspect of your copy, eliminating the need to generate ideas manually or write your content. By harnessing OpenAI’s GPT-3 model and its deep learning networks, Smartwriter.ai consistently delivers top-quality written content that rivals human writing standards.
Smartwriter has raised $2.8 billion from 786 investors as a for-profit company.
9. Optimove
Optimove is a customer data platform that drives measurable growth by intelligently orchestrating, measuring, and optimizing hyper-targeted campaigns at scale. Used by marketing and CRM experts in over 500 fast-paced, data-driven businesses, Optimove helps brands deeply understand customer behavior, enabling the creation and management of customer-led journeys across various channels.
At its core, Optimove features a Customer Data Platform that uses algorithmic optimization to enhance multichannel campaigns autonomously. By analyzing customers based on their movement among segments over time, Optimove achieves more accurate segmentation than other methods. As a result, 500+ high-velocity, data-centric brands use the platform and have received perfect scores in 12 criteria in Forrester’s Wave for Cross-Channel Campaign Management, including Testing & Optimization, Product Vision, Market Approach, and Supporting Products & Services.
Optimove has raised $95 million in funding across two rounds. On September 27, 2021, their latest funding came from a Secondary Market round led by Summit Partners, with participation from existing investors.
10. Acrolinx
Acrolinx helps create purposeful content efficiently for every touchpoint in the customer journey. The flexible and customizable platform offers preset goals (Targets) for different audiences and content types or allows quick customization to suit specific needs. Acrolinx combines science, technology, and language uniquely.
The platform uses a one-of-a-kind linguistic analytics engine to “read” all content and provide immediate guidance for improvement. As a result, Acrolinx ensures content fulfillment at every stage in the customer journey while enhancing content creation efficiency. In addition, with its flexibility and customization options, Acrolinx offers preset goals (Targets) for various audiences and content types, or users can tailor it to their needs quickly.
Acrolinx has raised $60 million in funding over four rounds. Their latest funding, on May 13, 2022, came from a Private Equity round supported by four investors, with EMH Partners and GENUI Partners being the most recent investors in the company.
11. InstaText
InstaText is an innovative writing and editing tool that enhances text clarity, ensures professional communication, and goes beyond basic grammar checking. The device improves the style and word choice and corrects grammatical errors while enriching content. It also assists in rephrasing and paraphrasing academic texts for better clarity. InstaText’s browser extension works seamlessly with emails, messages, documents, projects, and social media posts.
Utilizing advanced technology, InstaText provides one-click suggestions by analyzing a corpus of 100 million documents using statistical data. It rewrites text while preserving the writer’s unique voice, an essential aspect of written content. The Personal Dictionary feature allows users to maintain words and phrases specific to their professional language or personal style. InstaText takes a holistic approach, examining more significant text portions and offering relevant adjustments and suggestions.
Established in 2019, InstaText is a for-profit company that raised $409.8 million in funding from 194 investors.
12. Grammarly
Grammarly is an AI-powered writing assistant designed to identify grammar mistakes and typos, offering top-notch assistance for writers at all levels. Combining expert linguistics and natural language processing, Grammarly ensures effective communication and helps convey your intended message. Trusted by authors, businesses, professionals, teachers, and students, it supports error-free writing and clear communication across various platforms.
Grammarly’s premium plan sets it apart, checking grammar and tone and offering recommendations for more confident writing. In addition, the tool integrates seamlessly with documents, emails, and social media, enhancing writing style and catching common errors. Over time, Grammarly has evolved into an advanced writing assistant, incorporating plagiarism checking and AI-powered features.
In its latest funding round, Grammarly was valued at $13 billion, raising over $200 million from investors such as Baillie Gifford & Co. and accounts managed by BlackRock Inc.
13. Brandwatch
Brandwatch is a monitoring platform that has analyzed social media, news, and blogs since 2007. Serving over 5,000 prestigious companies, it enables businesses to understand and engage with customers efficiently.
Offering consumer intelligence based on research, Brandwatch helps you gain insights into your consumers, brand, and market. Its Reviews product provides comprehensive coverage and in-depth research tools for product reviews. The platform’s AI-powered speed and accuracy set it apart, using advanced analytics to identify trends and offering actionable recommendations. Brandwatch Consumer Intelligence comprises three products: Consumer Research and add-ons Vizia and Reviews.
Brandwatch raised $33 million in a Series C funding round led by Partech Ventures, with Highland Europe and Nauta Capital participation. In February 2021, Cision announced a definitive agreement to acquire Brandwatch for $450 million.
Staying Abreast of the Fast-Changing AI World
Embracing AI-powered tools is essential for staying competitive and maximizing your results.
By integrating these advanced technologies into your marketing strategy, you can unlock new opportunities, streamline processes, and achieve unprecedented levels of success.
Don’t hesitate to explore these powerful tools and harness the power of AI to transform your marketing campaigns and drive your brand towards a brighter future.
