A well-written landing page, paired with solid offer, has an unmatched ability to:
- Produce a steady, dependable income month after month, an income stream you can continue to optimize and grow.
- Increase the size of your customer base so you can scale your business as much as you wish.
- Test new traffic sources, including affiliates, joint ventures, affinity marketing, podcast audiences, traditional advertising
- Create endless opportunities for cross-sells, up-sells, down-sells, add-ons, and repeat sales.
My Landing Page Process
I developed a process to cover all the details, a process documented in my “Landing Page Mind Map For Copywriters And Marketers: writing conversion copy for funnels, launches, and promos.”
Here’s a birds-eye view:
Done With You
- Discovery Interview
- Review of Planned Offer
- Development of Marketing Narrative
Done For You
- Persuasion Blueprint
- Landing Page Copy
Optionally, I can also write other types of copy to support and drive traffic to your landing page: emails, webinar scripts, social media posts, ads, etc.
In the Discovery Interview, we’ll discuss the details of your promo.
We’ll review your offer and how it fits into your market and your business. Together we’ll determine what type of landing page will work best.
Then I’ll let you know the cost and timeline to write your landing page.
Agreement in Writing
If we’re able to agree on a plan that makes sense to both of us, I’ll ask for a refundable deposit. Then I’ll document our plan in a written agreement designed to protect both of us. If for any reason (or no reason at all) you elect not to go forward with the agreement, I’ll refund the entire deposit, no questions asked. When the agreement is authorized by both of us, the deposit will go toward the copywriting fee, and the agreement will guide our business relationship.
Unlike most copywriters, I don’t require a big upfront payment. For established businesses, my compensation is based on an affordable payment plan and a small performance-based royalty. The payment plan covers my time for writing the landing page and the performance-based royalty aligns our interests — If you don’t make money, I don’t make money.
Your Landing Page Copy
The end result will be a text file based on best practices and principles of persuasion — an epic Buyer’s Journey designed to turn prospects into paying customers.
I invite you to join me on an epic Buyer’s Journey of our own, one in which we create a great landing page to promote your offer.
And we’ll go from there…
I look forward to finding out more about you and your business.
…let’s get your story straight!