Growth is a battle if you’re constantly selling to new people. Your existing customers are your best prospect for new sales. And you save yourself the expense of finding and onboarding new customers.
Sub-strategies for getting customers to spend more frequently:
Value Ladder
Instead of trying to sell everything you offer in a single big-ticket sale, develop offers that help customers step up to more and more value. This strategy gives you a chance to earn trust and trains customers to pay you money more often.
Spider Web
Let customers reveal their interest in a particular product by clicking. The click triggers a sales funnel leading to an offer based on the customer’s interest. This strategy is far more effective than a laundry-list of products to buy.
Continuity
Think of burglar alarms with a monthly monitoring fee (ADT). Pet supplies with monthly delivery (Chewy.com). Weekly automatic mowing (you landscaper). What can your business offer continually for automatic repeat sales?
More Customers | Larger Purchases | Greater Frequency
Ready to get your customers to buy more frequently? Let’s talk…
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