If your sales funnel is converting dependably, you can grow your business by attracting more customers. But traffic is only half the picture. Before buying more traffic, first get clear on how you plan to turn cold traffic into warm leads.
Sub-strategies for adding more customers:
A. Value First
Are your products and services too expensive to be impulse purchases? Then you’ll need to educate cold prospects on the valuable benefits of your offer. How can you help prospects appreciate how you make your customer’s life better?
B. Sale First
Can you offer a low-priced item at a super-low price? For example, retailers advertise “door-busters” to attract first-time buyers. A prospect who has paid you money (even a small amount) has been transformed into a paying customer.
C. Self-Liquidating Offer (SLO)
Want to build your marketing list, almost for free? Create a mid-priced offer for first-time buyers. As soon as your revenues begin to cover your advertising costs, you can buy more and more traffic. Why not? Those new prospects are free.
Ready to grow your customer base? Let’s talk…