Growth Strategies

It’s tempting to explore every marketing innovation.

But most marketing innovations are tactics, not strategies.

The difference? Tactics win battles. Strategies win the war.

Today, there are thousands of innovative marketing tactics. But growth strategies fall into three time-tested categories:

More Customers | Larger Purchases | Greater Frequency

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TESTIMONIALS

“This diligent man knows his work – he’ll make sure your text is coherent and well understood by your target audience. The working process is a sheer delight: Jack is flexible, knows how to listen and he’s a thinking man – using his sharp intellect to offer new ways of doing things. And Jack’s personal and professional integrity is impeccable.” —Asaf Shani, Book Author and Founder of TheOtherDoor.com

“Our story needed to be told about the importance of music and musicians in communities… Jack wrote the story for us, helped make it happen, and his spirit, heart and professionalism are contagious. In a little over a year, Jack’s exceptional writing has transformed our approach to grants, proposals, and communications from press releases and advertising, to engaging stories and testimonials. DaCapoVa is a better organization because of our affiliation with a man of his caliber. —Jeff Prillaman, Founder of DaCapoVA

“Jack is the kind of person you want to write copy. He is experienced, thoughtful and creative – he quickly understood my Discover Your Signature Self program and wrote with integrity and wit. Jack is a self-starter – he does what he says he will do. Oh.. and Jack writes damn good copy!” —Dave Loney, The Leaders’ Coach, Master Certified Birkman Consultant

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