If customers are left to figure out what they need, they may buy the minimums and be disappointed. Instead, offer high value to the customer and more revenue for your business.
Sub-strategies for getting customers to spend more money:
A. Offers
Notice how fast-food menus feature “value meals.” Likewise, you can combine products and services into package offers. Think your products are too expensive? Well… what’s a diamond bracelet but a package deal of diamonds?
B. Instant Up-sells
“Would you like fries with that?” is the most famous example. This strategy lets you focus all of your energy on selling your core offer. Then you can offer buyers more value for more money, and non-buyers a lower-priced alternative.
C. Premium Pricing
Your goal is not the lowest price, rather the highest value. Prices that are higher on the pricing spectrum actually increase your credibility, while lower prices position you as a bottom-feeder.
More Customers | Larger Purchases | Greater Frequency
Ready to increase the size of your average sale? Let’s talk…
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